Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. A few days ago I followed a search link and saw some advice that I thought was terrible. What Is a Sphere of Influence? If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. Were going to give you everything you need to work your SOI like a pro. We have all been there. Find FL real estate agents By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Sample Influence Letter. All you need to do is say, Hey! If theres one SOI pro tip that bears repeating, its this: Never assume. If you dont know what to write, use my Event Themed Keeping in Touch Letters. Theres short-term business and there is this big long-term business potential. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). Every year, the National Association of produces a survey of home buyers and home sellers. Likely, you are already using Listing E-Alerts. And when he does, it feels like a natural segue, not an awkward script. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. or other gift. This raving fan then tells their close connections about you which in turn builds your sphere of influence. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. The easiest way to do this is to use an announcement letter for real estate. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. As a real estate professional, you have a lot of connections and vendors you know and trust. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. There are helpful tools you can use to expand your social media influence. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Almost every CRM has a Listing E-Alert tool now. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. Now the client is expecting Jasons call and will be much more likely to have a referral ready. Thanks for shring this Yah-me. Letter To Sphere of Influence Draft: Good news! If you havent been staying in touch with your SOI like you know you should, youre not alone. Check out our full list of Twitter dos and donts for real estate! If this has happened to you, you need to re-engage with those people. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. As a result, its upset a lot of our existing lead sources as well. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. It will cost anywhere from forty to fifty cents per postcard depending upon volume. If you dont have a drip campaign set up yet, dont worry. Its a simple shame on me script. Come up with a meaningful message, and hit your database with a postcard mailer. Any new listings that come onto the market will be instantly emailed to your buyer. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. Love it Jennifer. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Do your prospects know? See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Pay Special Attention to Those Who Matter Most 4. You now have a friend in real estate. Dont take the cheap route if its going to come across negatively. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. If you like the SOI/geographic farm script above, youll love our other real estate email templates. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. Your way of handling the award was so tasteful. ActiveRain, Inc. takes no responsibility for the content in these profiles, You arent a clone. You type in their home search criteria and then enter their contact info. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. 6. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. You may think that you are so busy that you will never have time to go to another networking event. Make sure you select something that shows just how well you know them. Click on where it says "Audiences" on the left side. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. It has success written all over it. As a result, Realtors end up going for the remaining 20 percent. We do coach our clients on these lead generation tactics. Start with your past clients because these are people you just sold a house to. In real estate, being active and engaged as a friend is being active and engaged as a business owner. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Happy Anniversary to ME! Where you make your list will depend on where you are in your business. And you never know where your next lead will come from. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. How do you write a client letter to your sphere of influence and past clients? 4. It wont be like that for long. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . That is how you can really add someone to your sphere of influence. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Take a breath. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. But how many agents actually take that advice? Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. It is so easy to get caught up in the bright and shiny and different methods of lead generation. Copy all of it into one Excel spreadsheet. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. It is also important for you to diversify your outlets. (One of my recent clients almost got badly burned by an inflated zestimate!). Be clear that you have no agenda. Smart real estate agents know that there is a lot of money to be made in giving away something for free. 3. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Then, send a personal note to them. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Either way staying top of mind with your list is important. You can get his full briefing in this video. YAY-ME? James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. That said, the fact of the matter is that our SOI is where its at. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life.